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DBS Associates
Janice T. Demarest
DBS Associates

6633 E. Greenway Parkway
Unit 2063
Scottsdale, AZ 85254
New Phone No.: 480-765-2501

email:

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FOCUS GROUP TRANSCRIPTION

DBS has worked with many types of advertising, marketing and marketing research firms to prepare transcripts of focus groups and one-on-one interviews. Topics run the gamut — from what types of automobiles people drive, to what type of music they want to hear in a subway, to healthcare concerns facing individuals, to welfare issues, and on and on.

You Can Count on DBS
Businesses know they can count on us to get the job done when we say we will. DBS has earned a reputation of being honest, fair, straightforward, and timely in all of our business dealings. We’ll work with you to accomplish the task quickly and we’ll meet your deadlines in an efficient and cost-saving manner.

What You Need to Do
We always encourage our clients to try to get the best recording possible. Individual microphones for each participant are best, but not always feasible. Extraneous noises (such as air conditioners) need to be kept to a minimum, and interviewees should be encouraged to speak one at a time, and to speak up clearly. Side conversations must be discouraged and stopped quickly. A person sitting near a microphone who coughs a lot will overshadow spoken words, thus making it impossible to interpret what’s being said. Even squeaky chairs or someone tapping on the table can make it difficult to hear the speaker.

Getting All of The Conversation
Focus groups can be a challenge to transcribe due to the number of speakers and cross-talk. Our staff has been trained to get all of the conversation(s). Focus groups tend to take longer to transcribe because of the number of participants and the complexity of the conversations.

Poor Quality Recordings
Recordings of poor quality cost you time and money. Poor quality tapes or files take a transcriptionist longer to transcribe because it’s often difficult to impossible to hear exactly what’s being said. Therefore, your transcript will more than likely have blanks in it, which means it will also take you longer to review as you may have to listen to the original recording against the transcript to fill in any blank spots.

Formats
Our staff can transcribe from standard or micro audiocassettes, CDs, DVDs, .WAV and MP3 files, and many other formats. We can also transcribe over the Internet, saving you the expense of sending tapes or CDs.

Working Together
When working on a large project of interviews, clients will send a number of tapes at a time versus waiting until all interviews are completed. This way we can work simultaneously with them and return transcripts via email as they’re completed.

Extraneous Verbiage
We’ll leave out those “you know’s,” “okay’s,” “uh’s,” “um’s,” and eliminate “false starts,” unless a strict verbatim transcript is requested. We use punctuation appropriately so your transcripts make sense.

Costs
We charge for the ACTUAL amount of time it takes to complete a project — NEVER more.

Confidentiality
DBS is aware of the often ‘sensitive’ nature of our clients’ work. All of our services are performed on a strictly confidential basis. We depend on referrals from satisfied clients — they know they can trust us to preserve the integrity of their work.